Voice & Tone

The Moon Society's voice conveys credible enthusiasm — technically informed but never exclusionary.

“The Moon Society's voice conveys credible enthusiasm. We are technically informed but never exclusionary, optimistic about humanity's future on the Moon but grounded in real engineering, science, and policy. We sound like a knowledgeable colleague who is genuinely excited about what they do and wants you to be part of it.”

Credible
Enthusiastic
Grounded

Personality

Authoritative

Precise language without unnecessary jargon — informed, never academic.

Aspirational

Advocate for real missions, technology, and timelines — not science fiction.

Inclusive

Welcome people who discovered us yesterday. Explain acronyms; avoid insider shorthand.

Active

Use language that reflects agency and momentum. We are building something.

Writing Guidance

Do
  • Be authoritative, not academic — use precise language without unnecessary jargon
  • Be aspirational, not fantastical — advocate for real missions, technology, and timelines
  • Be inclusive, not insider — welcome people who discovered us yesterday
  • Be active, not passive — use language that reflects agency and momentum
  • Provide enough context that a motivated newcomer can follow technical terms
Avoid
  • Overuse 'lunar' as a modifier when 'Moon' works fine
  • Use sci-fi cliches ('boldly go', 'final frontier', 'to the stars')
  • Use breathless superlatives ('revolutionary', 'game-changing', 'unprecedented')
  • Use insider shorthand in public-facing text (MMM, LDC, WSD without explanation)